Recent Projects
Create
Brand Refresh (Evolution)
Packaging Refresh Audit & Advising
Brand World + Art Direction Guidelines Build
Built
Brand Refresh (Evolution)
Brand Identity Refresh Audit & Advising
Packaging Refresh Audit & Advising
Olyra
Brand Refresh (Revolution)
Brand Identity Development Audit & Advising
Packaging Refresh Audit & Advising
Brand Guidelines Build
Grüns
Brand Refresh (Revolution)
Brand Identity Development Audit & Advising
Packaging Refresh Audit & Advising
Brand + Portfolio Extension Audit & Advising
HANNAH CHAPMAN
I help brands figure out who they're becoming and translate that into creative direction a whole team can get behind.
Part creative director, part strategist, part founder's sounding board. I work with founder-led and growth-stage brands through the launches, rebrands, and in-between moments where a brand is changing shape.
Brand Evolution & Repositioning
Figuring out who a brand is becoming, and building the creative direction to get it there. Positioning, creative territories, art direction, and the systems that keep it all consistent once the excitement wears off.
For brands growing up, expanding into new territory, or repositioning for who they're actually talking to now.
…the systems that keep it all consistent once the excitement wears off.
Usually: sharper positioning, a few creative territories to react to, and a visual direction system — guidelines, art direction, packaging — the team can build on.
Fractional Creative Direction & Brand Advisory
Senior creative leadership, without the full-time hire. Ongoing direction, honest feedback, and a steady hand on the brand so a lean team can move faster without losing the thread.
For scaling brands, founder-led teams, and companies between creative leadership hires.
…so a lean team can move faster without losing the thread.
Usually: weekly creative leadership, honest reviews and team mentorship, and a steady hand across campaigns, vendors, and hires.
Creative Audit
An honest outside read on where your brand is, what's working, what's drifting, and where the real opportunities are, with a prioritized plan you can actually act on.
For teams that feel creatively stuck, inconsistent, or ready to grow and want a clear-eyed look first.
…with a prioritized plan you can actually act on.
Usually: a clear-eyed audit, a competitive read, and a roadmap you could act on Monday.
Campaign & Launch Direction
Concept-led art direction for the moments that matter; a launch, a rebrand, a collaboration worth getting right. Selective by design, ideation gets my full attention.
For product launches, brand moments, and anything that deserves to feel like an event.
…ideation gets my full attention.
Usually: the concept, the art direction, and shoot-to-rollout guidance for the whole moment.
I’m an independent brand and creative advisor. I work with founders and brand teams who need experienced creative leadership for a particular chapter. Whether they’re creating something new, rethinking an existing brand, or figuring out how to bring a new direction into the world.
That relationship can take different shapes. I might help define the idea, lead the identity and advise packaging, guide photography and art direction, shape the launch, or stay involved as the brand moves into new channels and touchpoints. The through line is keeping the thinking clear and the work connected, so the brand doesn’t lose itself somewhere between the strategy and the finished thing.
Recent brand refresh projects include advising for Create, Built, Olyra, and Grüns.
Recent new to world brand builds include Cantrip Functional Beverages, Main Event Bars, More/Less Protein, and Wunderfibes Fiber Snacks.
Following a decade directing creative for founder-led brands and companies (including entities such as Danone, General Mills, Lactalis, Primo Brands, Cargill, and Mondelez International.)
Tell me about what you're navigating
— a launch, a rebrand, a team that needs direction, or just a hunch that something's off. I read every note myself, and I'll get back to you within a few days to setup an intro call.
